72% of Australians abandon brands over poor site search
• 72% of 1,000+ Australian consumers surveyed abandoned a brand due to poor site search.
• 69% of respondents said they had yelled at a search box when it failed.
• 62% turned to external search engines after on-site search failed.
• 78% of those external searchers were redirected to competitor brands or products.
• 55% said they would pay more on a competitor’s site for an easier search experience.
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